TCS成果分享

論文名稱: Motivations, Usage, and Perceived Social Networks Within and Beyond Social Media
作者: 賴至慧  Chih-Hui Lai
出處: Journal of Computer-Mediated Communication
出版年: 2019
卷期: 24(3)
頁數: 126-145
關鍵字(英): Social Media (SM), Facebook, Motivations, Cognitive Networks, Networked Individualism, Mixed-Media Relationships (MMRs).
摘要(英): This study addresses the questions of how individuals use social media (SM) to build awareness of social networks (network perceptions) within and beyond SM, and how motivations and SM behaviors differentiate individuals’ ability to build such awareness. The analysis of the 2017 Taiwan Communication Survey (TCS) identifies three types of users based on their motivations for SM use: omnivores, time-killers, and social-groomers, who are differentiated from one another in terms of different types of SM behaviors as well as perceived network structures on SM and beyond. For example, omnivores, who use SM for diverse purposes, tend to engage in SM browsing and reacting more than time-killers, who use SM to pass time. Compared to time-killers, social-groomers, those who use SM for social purposes, are more likely to perceive that they have a larger SM response network, a response network containing close ties, and that they have maintained diverse social relationships in the form of mixed-media relationships (MMRs). Moreover, SM posting is associated with the size and the diverse composition of the perceived response network on SM. More frequent SM posting is also associated with perceptions of having diverse social contacts maintained through MMRs, but such association depends on the size and composition of the perceived SM response network.

會員登入 Login

更新圖中文字

新會員 New Member

欲加入會員者,請先完成註冊程序。